Kelly Jean Marketing Presents:

Behind Durango’s Storefronts:

Kate Ishay with Psyche Digital

Behind the Storefront

Psyche Digital

Mastering Marketing in Durango:

An Interview with Kate Ishay

Born and bred in Durango, Kate is quite the explorer, with adventures ranging from mountain biking to horse riding. Still, her most significant has undoubtedly been her entrepreneurial journey in creating Psyche Digital Marketing. I promise the story of how Kate carved her niche, especially during the trying times of a global pandemic, will leave you inspired and ready to take on the world with your ideas.

Psyche is the Greek word for butterfly and soul.

Lucas and Sierra Piontkowski

Think of a butterfly going from a caterpillar into a butterfly. Psyche Digital helps companies reach their whole evolution, growth, and potential.

And a lot of that is based on the soul that comes out behind the business.

So, that is the idea behind Psyche Digital.

Introducing Kate Ishay

Kate is a Durango native and co-founder with Kelsey Parks of Psyche Digital, a full-service marketing agency dedicated to helping startups secure funding and expand locally.

Psyche Digital was born during the pandemic when Kate and her partner Kelsey realized they wanted to work with companies they felt passionate about and could not continue traveling. They built a company offering marketing services like messaging and branding, website development, content strategies, digital advertising, email marketing, and social media.

From Kate:

“I was working with my current business partner for an investor marketing agency based in Toronto, and we were that agency’s marketing and operations director.

We were making monthly trips to Toronto. And we realized that the companies we worked with weren’t always our favorites.

We decided to take our understanding of investor-facing communications and that marketing style and bring that to rural Colorado and see how we could support startups here to secure funding and grow and scale on a more local level.”

Psyche Digital fully embraces the digital world with a completely remote team. Despite not having a physical office, Psyche Digital maintains a strong presence in the Durango community.

When I asked Kate what is special about Durango, she said, “It’s full of really passionate people, whether their passion is for the outdoors and the activities or if it’s for their business or their family. I feel like there’s a unique heart to the people in Durango.”

Psyche Digital hosts monthly marketing Q&A sessions at Esotero Cider Works, a free resource for local Durango business owners.

“It’s really fun to get tied in with the local businesses, and there’s so much spirit and spunk in Southwest Colorado,” Kate said. 

“I would say it’s always worth having that first call with us. It’s just a 30-minute call; if we’re not the right resource for you, we will find you the right one.”

~ Kate Ishay

Fincuity Financial

Contact Info

Send a Referral to Psyche Digital

(970) 403-5574‬

How to tell people about Psyche Digital: Psyche Digital is a full-service marketing agency. They can do everything from your messaging and branding to your website development. And then, once you have all of those assets built, they can help you get that story out to the market. 

Psyche Digital helps with robust content, strategies, digital advertising, email marketing, social media, and whatever you might need in terms of content.

  • Brand Development
  • Website Design
  • Social Media Management
  • Email Marketing
  • Digital Advertising
  • Reputation Management

Take the guesswork out of how much your business is impacted by implementing new marketing practices. Psyche Digital prides itself on delivering measurable results grounded in data-driven analytics from day one.

Join the Durango Small Businesses Directory

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have YOU at the heart and center.

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