Free Website Strategy Call
Conversion clarity
Website rebuild
A focused strategy call to determine whether a streamlined one-page rebuild would improve clarity, structure, and conversion on your current site.
You’ll leave with a clear next step — whether that’s tightening what you have or moving forward with a focused rebuild.
Your Website Should Do More Than Exist.
It should clarify your offer, strengthen credibility, and make it obvious what to do next.
I’m Kelly Miller, a marketing strategist based in Durango, Colorado. I work with service businesses, founders, and local organizations who want sharper structure and clearer thinking behind how their business shows up online.
Websites are not digital brochures.
They are decision environments.
If your site feels unclear, underperforming, outdated, or hard to navigate, the issue is rarely just design. It’s structure, positioning, and path-to-action.
That’s what I fix.
During your strategy call, we will:
- Identify exactly where visitors may be getting confused — and what that friction is costing you
- Pinpoint the structural shift that could make your offer immediately easier to understand
- Assess whether your homepage is guiding decisions — or quietly creating hesitation
- Evaluate how well your current site supports your actual growth goals
- Leave you with a clear recommendation: refine intentionally or rebuild with structure
Strategic One-Page Rebuilds
I specialize in focused one-page website rebuilds designed to:
Clarify your positioning
Simplify your messaging
Reduce friction
Strengthen credibility
Create a clear next step (calls, bookings, purchases)
This is not endless design iteration.
It’s structured, conversion-focused execution grounded in business strategy.
I’ve rebuilt sites for service businesses, nonprofits, and founder-led brands — aligning messaging and structure so visitors understand what you offer and what to do next.
Selected Work
Websites built around structure, clarity, and measurable direction.
lily bee farm
Local small-business website restructuring multiple offerings into a clear path toward inquiry and purchase.
follow the birds
Founder-led brand and homepage architecture clarifying positioning and guiding visitors toward events and membership pathways.
Bird migration gathering
Event landing architecture designed to maintain narrative clarity while directing visitors toward time-sensitive registration.
Selected Work
Examples of websites built around structure, clarity, and conversion.
lily bee farm
Local small-business website restructuring multiple offerings into a clear path toward inquiry and purchase.
follow the birds
Founder-led brand and homepage architecture clarifying positioning and guiding visitors toward events and membership pathways.
Bird migration gathering
Event landing architecture designed to maintain narrative clarity while directing visitors toward time-sensitive registration.
How It Works
1. Strategy Call
We clarify your goals, identify structural friction, and determine whether a focused rebuild makes sense.
2. Focused Build Window
Projects are completed in structured build cycles to ensure hands-on attention and clean execution.
3. Launch with Clarity
You walk away with a streamlined website aligned with your business goals — not just aesthetics.
Who I Work Best With
Business owners ready to make decisions
Service-based businesses with defined offers
Leaders who value clarity over clutter
Organizations that understand their website is a business tool
If you’re looking for trend-driven design without strategic thinking, I’m not the right fit.
Current Build Window: Spring
I take on a limited number of projects per build cycle to stay focused and hands-on.
If you’re considering tightening your website before summer traffic increases, this is the window to start.
About Kelly
My background spans communications, operations, and strategic business advisory work. I approach websites through the lens of business clarity — aligning messaging, structure, and decision flow so visitors understand what you offer and what to do next.
Based in Durango. Working with growth-minded businesses.
Questions? Email Kelly.
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